OTT: Over-the-top refers to devices or services used to stream digital content to a TV or similar device.
Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.
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With programmatic direct, an advertiser and publisher establish the amount of inventory and the CPM, and the Reste of the process is handled programmatically via AdTech platforms.
Waterfalling, also known also as a daisy chain or waterfall tags, is a process for selling inventory in which demand sources are initiated one at a time and one after another.
Ad Exchanges offer many benefits for both publishers and advertisers. They provide publishers with a way to manage ad position on websites, ad formats, customized styling, such as fonts, colors and other parameters. They also allow them to manage CPMs, apply sophisticated filtering and sell excess ad inventory.
If Silk has the winning bid, the Endanwender will Weiher the ad once the page loads. This process happens thousands of times on different webpages during the length of Silk's ad campaign.
Establishing partnerships with trustworthy and experienced vendors is crucial to ensure campaign success.
Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like copyright or Booking.com.
Die vielseitig und interessant gestalteten Präventionsbroschüren werden auch von unseren Kunden sehr gelobt außerdem gebetsmühlenartig mit Spannung erwartet des weiteren gelesen.
These Wahrhaft-world examples of programmatic advertising demonstrate the power of this cutting-edge promotional medium in action.
Every time a Endanwender visits a webpage, an ad request is transmitted to ad exchanges either through an ad network or a supply side platform (SSP). The ad request from SSPs typically includes user demographic information, browsing history as well as the information about the webpage.
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This approach will narrow your ability to reach your audience and possibly make it more expensive, but it will ensure no explicit or offensive material is associated with your ad.